The Rising Success Of Rodan + Fields Thanks To Nontraditional Retail And Savvy Women

Regarding Social Media Direct Sales:
This new model of distribution would later be coined “community commerce” by the doctors, referring to the “demographic trends of the decline in department store foot traffic, the rise of social media, the emergence of the entrepreneurial economy, and the growing interest in anti-aging products and prevention among twenty and thirty something year olds,” as explained by Dr. Rodan and Dr. Fields, who Forbes recognized in 2015 as two of the most successful, self-made women in the United States.

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